Advertisers need to start advertising for consumers again. There is a trend among agencies to advertise for other agencies. It’s against nature, like peacocks strutting their stuff in front of other peacocks. It’s the peahens/consumers that need impressing, not those other fellas. And, sure, consumers may be impressed, but that doesn’t necessarily mean they’re going to buy into the brand or product advertised. Sometimes, advertisers get so carried away that consumers don’t even understand the premise of a campaign, commercial or advertisement. That’s not okay. An agency’s job is to sell things. Not to go wildly overboard. Not to be the biggest, baddest and most recognized through awards. Instead, agencies should be focusing on communicating their clients’ idea effectively and promoting their clients’ products and services successfully. That is, after all, what they’re hired to do.
Just saying.FacebookShareStumbleUponDiggEmailPrintThis entry was posted on December 3, 2010, 7:20 pm and is filed under Ad Industry, Controversial, Opinion, Trends, Uncategorized. You can follow any responses to this entry through RSS 2.0.You can leave a response, or trackback from your own site.
LikeBe the first to like this post.Comments ( 0 )Leave a CommentLeave a Reply Cancel replyYour email address will not be published. Required fields are marked *Name *Email *WebsiteCommentYou may use these HTML tags and attributes: Notify me of follow-up comments via email.
Notify me of site updates
New Stuff#51 Forget High Fives, You Deserve a Bear Hug#50 AT&T: The Fairytale#49 My Website#48 Red Bull Gives You Chances#47 Rituals and Concerts: More from AXEOther StuffDecember 2010November 2010October 2010I Like to Talk A Lot AboutBrands Celebs Controversial Cultural movement Facebook Fun Humorous Interactive campaigns Internet Kooky Microsite Nerdy Opinion Prize incentive Social good Trends Twitter Uncategorized Viral Youtube See, I’m OrganizedAd Industry (3)Animals (4)Banner ads (4)Brands (35)Case Study (2)Celebs (9)Controversial (7)Cultural movement (5)Damage control (2)Facebook (5)False advertising (2)Fun (13)Go Ducks! (2)Holidays (2)Humorous (13)Interactive campaigns (13)Internet (11)Kooky (6)Memes (1)Microsite (9)Nerdy (4)Not cool (4)Opinion (8)Politics and policy (3)Prize incentive (6)Sex (4)Social good (9)Trends (10)Twitter (10)Uncategorized (6)Video Games (2)Viral (7)Youtube (22)Email SubscriptionEnter your email address to subscribe to this blog and receive notifications of new posts by email.
MetaRegisterLog inEntries RSSComments RSSWordPress.comBlog at WordPress.com.Theme: Fusion by digitalnature.
Send to Email AddressYour NameYour Email AddressCancelPost was not sent - check your email addresses!Email check failed, please try againSorry, your blog cannot share posts by email.
CancelPost was not sent - check your email addresses!Email check failed, please try againSorry, your blog cannot share posts by email.
