Showing posts with label Miata. Show all posts
Showing posts with label Miata. Show all posts

Tuesday, 8 February 2011

Mazda MX-5 Miata Breaks Another Record

On February 4th, the 900,000th Mazda MX-5 rolled off an assembly line in Hiroshima. While it’s a significant milestone for the roadster, that car also marked a world record for production of two-seat sports cars.

Of course, so has every other MX-5 built since May of 2000, when Mazda first broke the record with their 531,890th car. The folks at Mazda must have Guinness on speed dial, as they’ve updated the record first at 700,000 cars and then when production passed 800,000. They’re currently in the process of ratifying the new record, and prepping for the millionth MX-5.

Since production of the first-generation Miata began in 1989, the bulk of MX-5s and Miatas — nearly a half million — have been sold in North America, with 274,081 going to Europe and 165,013 staying in Japan. Regardless of geography, it’s the most raced car in the world.

The Miata and MX-5 are famously based on the mounted archery principle of Jinba Ittai, where horse and rider act as one. In other words, though it’s not going to break any 0-60 records, the MX-5 is sure fun to drive.

“Its enduring success is due to the strong support it enjoys from MX-5 fans around the world,” said MX-5 Program Manager Nobohiro Yamamoto — the guy sitting in the German-spec 2.0L MX-5 soft-top shown above. “Going forward, I will strive to keep the MX-5’s spirit alive while evolving it into a car that will be loved by even more people.”

Based on his feelings for the MX-5, Yamamoto, who has been with Mazda for 38 years, seems like the kind of exec we’d like to see at more car companies.

“Whenever I attend fan club events, I meet people who treasure their MX-5 like their own partner,” he said. “I feel truly grateful that the MX-5 creates this kind of personal connection. We have always considered the MX-5 to be more than a simple car, and we believe it will bring happiness to everyone who owns one and rides in one.”

We’d be happy to join him for a few laps around the Suzuka Circuit. And after, the Sapporos are on us.

Photo: Mazda


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Mazda MX-5 Miata Reaches New Milestone With 900,000 Units Produced

2011 Mazda Miata Mx5

MX-5 Miata reaffirms its position as the most popular sports car ever made-

IRVINE, Calif. (February 3, 2011) – The world’s best-selling two-seat roadster, the iconic Mazda MX-5 Miata, continues to set the bar even higher for the competition today, reaching a new milestone of 900,000 units produced.  Nearly 45 percent – more than 388,000 units – of those were sold in the United States since the car launched in 1989.

Mazda Miata Mx5 CutawayThe MX-5 made its global debut at the 1989 Chicago Auto Show and has since received several facelifts, seen many limited and special edition versions, been named “Car of the Year” multiple times around the world and topped countless “Best Sports Car” lists.  But its soul has always remained that of a pure sports car, dynamically engineered and tuned to produce driver happiness, whether on a short trip from point A to point B or on extensive S-curve searches.  The Zoom-Zoom driving experience evoked by the MX-5 is not lost on consumers, and has always been within their reach with the roadster’s affordable pricing.

“As we head toward the next production milestone of one million units, Mazda is committed to further evolving the MX-5,” said Seita Kanai, Mazda Motor Corporation (MC) senior managing executive officer, research and development.  “We will refine its fun-to-drive character as well as further enhance its environmental and safety capabilities.  In the years ahead, we will continue to cherish the MX-5 alongside its loyal fan base as the symbol of the Mazda brand.”

1999 Mazda Miata RoadsterThe first-generation MX-5 Miata (1990-1997 model years) was equipped with a 1.6-liter, inline four-cylinder engine that produced 116 horsepower and 100 lb-ft of torque.  A removable hardtop was optional and initial color choices were red, white and blue.  The starting price was $14,000, and early production of the affordable, grin-inducing roadster could not meet the enthusiastic demand of consumers.  A redesigned second-generation model was unveiled at the Tokyo Motor Show in 1997 (model years 1999-2005 – there was no 1998 model-year car) and the third generation model was introduced at the Geneva International Motor Show in 2005 (model years 2006-present).

Currently equipped with an MZR-series 2.0-liter, inline four-cylinder engine, today’s MX-5 produces 167 horsepower (158 for automatic transmission) and delivers 140 lb-ft of torque.  The soft-topped Sport model starts at $23,110 with top-level, Power Retractable Hard Top Grand Touring models starting at $28,550.

“Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades,” said Nobuhiro Yamamoto, MC program manager, MX-5.  “Its enduring success is due to the strong support it enjoys from fans around the world, and I will strive to keep the MX-5’s spirit alive while evolving it into a car that will be loved by even more people.”

The 500,000th MX-5 Miata was produced in 1999 and sold in the United States.  In 2000, Guinness World Records recognized the MX-5 as the world’s top-selling sports car, a distinction that has been further solidified with every 100,000 additional units built in 2002, 2005 and 2007.  The 900,000th unit is a soft-top, six-speed manual-equipped Copper Red MX-5, and destined for Germany.

SCCA Mazda Miata Spec Racing Cup

February 4, 2011
Categories: Industry News, Mazda Miata . Tags: 1.6l, 1.8l, 140 lb-ft of torque, 167 horsepower, 1989 Chicago Auto Show, 1989 miata, 1999 miata, 2.0l, 2011 miata, 500000 miata, 900000 miata millionth miata, Car of the Year, Hard Top Grand Touring, linkedin, mazda miata, miata, miata blog, miata covertible top, miata cup, Miata GT, miata hard top, miata na, miata nb, miata nc, miata news, miata spec racing, miata transmission, motor city, motor city muscle cars, mx-5, mx5, MZR, roadster, Seita Kanai, six-speed manual-equipped Copper Red MX-5, soft-top, sports cars, Zoom-Zoom . Author: maritimedriver

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